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Writer's pictureLucy Mc Alister

My Story

Updated: Jun 17




I never had ‘good’ brows growing up, which is why I am so obsessed with them now. The days of wearing a pan-stick foundation and not filling your brows in are well and truly over. My older sister was always ahead of the times and one year bought me Benefit Cosmetics ‘Brow Zings’ and that is when my life changed. I was fascinated at how having defined eyebrows changed the face and even created a slimmer looking face – who doesn’t want a slimmer face?!

So my purpose in life was set – help people who like me, had sparse, uneven, or no hair at all, regain their confidence by creating their very own ‘best brows’.

I have over 18 years of experience in the Brow and Beauty Industry and have devoted my career to building a formidable reputation here in Ireland and across Australia. I have worked in different locations all across the globe (I am a real jet-setter!). I have worked for brands such as Lancôme as a Make-up Artist, Benefit Cosmetics as a Brow Specialist and Make-up Artist Trainer, and Tarte Cosmetics as the Australian Make-up Artist, and Educator for Sephora.

I have worked in many different aspects of the industry like Miss Universe, fashion magazines such as IMAGE, Who, Woman’s Way and OK!

In my 6 years in Australia, I was lucky enough to work for one of the country’s leading Brow Companies Alison Jade specializing in cosmetic tattooing. I am globally accredited and have trained internationally with renowned Hollywood make-up artists and Brow Stylists. I am always looking for the next brow trend and I am constantly updating my skills and knowledge to be the BEST in the business.

As we are all aware, no single brow shape fits all, and with my personal consultation process, we will work on creating your ‘best brow’ together. I appreciate everyone’s natural facial features and create the brow to suit their assets and the client’s desires. Some women can simply rehabilitate their natural brows into a wonderfully defined shape, while others may like to consider the convenience of permanent make-up.

My mission is to create beautiful, natural-looking brows for everyone.

I look forward to meeting you, and together, let’s go on a new and amazing Brow Journey.

With love,




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